With a population of over 230m Pakistan is the 5th largest country by population which is rapidly transitioning from an informal cash based to a digital first economy. This transition is set to take place in the next decade and is largely driven by the shear number of young people (60% under the age of 30) and the significant adoption of smart phones through all income segments (internet penetration of approx 119m). For many growth investors, Pakistan sits in a strategic location connecting Central Asia & China with the Indian Ocean and therefore has the potential of being the next growth market to invest in.